Challenge
Unicef sought to reinvigorate ENDViolence and tell a new story around one of its signature campaigns.
Solution
Groundbreaking qualitative and quantitative research executed around global audiences, encompassing participants from more than 50 nations – and an unprecedented vantage into the future of children’s rights issues.
Result
A relaunched and refocused ENDViolence campaign and children’s rights paradigm that put strategy into action.
A generation rethought its approach to violence and embraced a new global understanding.
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